Cody is the CEO of Grass Roots Farmers’ Cooperative, a farmer-owned, vertically integrated e-commerce company that ships the highest-quality, pasture-raised meats directly to your door in a monthly subscription box. Cody believes customers have a right to know the provenance of the food they purchase. He led the co-op’s efforts to implement labeling that gives customers the ability to trace a product’s supply chain journey on a blockchain powered platform. Grass Roots is the first meat company in the U.S. to use blockchain technology to give consumers the ability to trace a products journey from the farmer’s pasture to the customer’s plate.
Cody Hopkins's Session: